The 2025 Global Summit of  World Travel and Tourism Council (WTTC) kicked off  today, Monday, September 29, in the Eternal City of Rome, the Italian capital.

The event opened  with an opening press conference at the architecturally impressive Auditorium Parco della Musica, featuring WTTC Interim CEO Gloria Guevara, WTTC Chair Greg O’Hara, WTTC Chair-Elect Manfredi Levebvfre, Italian Minister of Tourism Daniela Santanchè, President of Lazio Francesco Rocca, and Mayor of Rome Roberto Gualtieri.

Across the next three days, more than one thousand delegates, including 310 CEOs and Chairs, will explore the opportunities and challenges shaping the future of Travel and Tourism.

This year’s Summit programme will include sessions focusing on bolstering economic growth and job creation, to the power of Artificial intelligence and seamless travel.

The event will also shine a light on investment opportunities in Italy, and trends such as wellness and sport tourism, luxury rail travel, and the benefits of hosting global mega events.

WTTC will also be launching its latest new reports including Future of the Travel & Tourism Workforce, which highlights how governments, businesses, and educators can work together to prepare for the future, and its 2025 Environmental & Impact Research.

The Summit will feature an extraordinary line-up of speakers, including Italy’s Prime Minister Giorgia Meloni, who will deliver the keynote at tomorrow’s opening ceremony.

Other high-profile voices include Italy’s Minister of Tourism, the Hon. Daniela Santanchè; Saudi Arabia’s Minister of Tourism, His Excellency, Ahmed Al-Khateeb; Deputy Malta Prime Minister and Minister for Foreign Affairs and Tourism, Hon. Ian Borg; and the newly elected UN Tourism Secretary-General H.E. Shaikha Nasser Al Nowais, and CEOs and Chairs from the world’s biggest Travel & Tourism businesses.

WTTC Interim CEO Gloria Guevara said: “As we welcome the WTTC Global Summit to Rome today, Italy is not only showcasing a thriving Travel & Tourism sector, set to contribute more than €237BN to the economy this year, it’s also demonstrating true global leadership.

 “From hosting the historic G7 Tourism Ministers’ Meeting last year to welcoming the world again this week, Italy is setting the benchmark for how tourism can power economies, create jobs, and inspire global collaboration.”

Daniela Santanchè, Minister of Tourism added: “We are proud to host the WTTC summit in Italy for the first time — a sign of our Country’s renewed centrality, thanks to the work of Prime Minister Giorgia Meloni, who has restored strength, stability, and security to Italy.

 “These are essential factors that enhance our credibility on the international stage, allowing Italy to once again play a leading role globally. Italy is not only one of the most fascinating and sought-after tourist destinations in the world — holding the European record for conference tourism and leading the outdoor hospitality sector — but it also stands as a crucial hub of opportunity for the growth of the industry.

 “This summit serves as a highly strategic showcase, with the primary goal of attracting investment and highlighting the immense potential of our cultural, culinary, and landscape heritage. Furthermore, the event will foster constructive dialogue among key players in the sector, an essential element for implementing effective policies and supporting the competitiveness and growth of Italian tourism on a global scale.”

Greg O’Hara, WTTC Chair said: “This Summit brings together the very best of our sector at a pivotal moment for global Travel and Tourism. Here in Rome, against the backdrop of Italy’s extraordinary growth story, we are reminded of the power of our industry to unite people, drive investment, and create opportunity on a scale few others can match.

 “The conversations we will have over the coming days will help chart the course for a sector that is not only breaking records but shaping a more sustainable and resilient future for generations to come.”

Greg O’Hara, WTTC Chair said: “This Summit brings together the very best of our sector at a pivotal moment for global Travel & Tourism. Here in Rome, against the backdrop of Italy’s extraordinary growth story, we are reminded of the power of our industry to unite people, drive investment, and create opportunity on a scale few others can match.

 “The conversations we will have over the coming days will help chart the course for a sector that is not only breaking records but shaping a more sustainable and resilient future for generations to come.”

Manfredi Lefebvre, WTTC Chair-Elect, commented: “As we gather here in Rome, my beloved city, for the WTTC Global Summit, I am reminded of the incredible potential our industry holds. Italy, with its rich cultural heritage and innovative spirit, not only stands as a beacon of tourism but also as a model for collaboration and growth. This summit is a unique opportunity for us to share insights, forge partnerships, and drive forward the agenda of sustainable development within our sector.

 “As chairman, I want to be the voice in tourism that unites us, rendering me to the service of the travel industry and WTTC’s members. Together, we can harness the collective strength of our members to ensure that tourism continues to flourish and create lasting positive impacts for communities around the globe.”

More than 18 years after he presided over affairs at the Nigerian Ministry of Tourism and Culture, former minister Ambassador Franklin Nchita Ogbuewu will be among the award recipients at the 2025 ANJET Conference and Award. The event is expected to be held at Sheraton Lagos Hotel and Towers on Thursday, October 23.

Other personalities to be honoured at the award include: Otunba Segun Runsewe, former Director General of the Nigerian Tourism Development Authority (NTDA) and the National Council for Arts and Culture (NCAC); Chief Abimbola Bode-Thomas-a very active voice in the tourism space in the 90’s and early 2000, Mr. Jemi Alade, Nigeria’s foremost tour operator; Tarzan Balogun, pioneer tourism-boat operator; Mr. Nkereuwem Onung, ex-FTAN president, foremost Destination Cross River and Experience Ibom promoter through his Remlords Group;  Mr. Trevor Ward, CEO of W Hospitality, international consultant on Nigerian tourism and hospitality industry.

Also top international and local hospitality brands that have contributed to the growth of the Nigerian tourism and hospitality industry will be honoured. They include: Sheraton Lagos Hotel and Towers, Eko Hotel and Suites,  Federal Palace Hotel, Lagos Airport Hotel, Premier Hotel Ibadan, La Campagne Tropicana Resort, Ikegun Lagos, and Festival Hotel Festac Lagos (former Durbar Hotel).

Speaking at the conference and awards, ANJET President Okorie Uguru said. “This year’s conference and award is to celebrate resilience, excellence and positive contributions to the growth of the tourism and hospitality industry in Nigeria. 

“Sheraton Lagos Hotel and Towers came into the Nigerian hospitality space when many international brands were still skeptical about the country. The brand helped to build Nigeria as a business and leisure destination, for the brand to still be waxing strong after 40 years, calls for celebration.

“All the hotels and resort we are honouring have stood the test of time and passed through difficult times, but are still standing. We know a hotel like Premier Hotel Ibadan is reinventing itself through physical upgrades of facilities. That is why we are honouring it.”

Among the awardees that have received their notification letter is Mr. Jemi Alade, Nigeria’s foremost tour operator. Alade expressed happiness for the award and said he was elated to be remembered after so many years.

The Africa International Tourism and Economic Council (AITEC–World) has appointed the immediate past President of the Federation of Tourism Associations of Nigeria (FTAN), Mr. Nkereuwem Onung, as its Special Advisor.

 In a letter of appointment sent to Mr. Onung, AITEC-World said the appointment was based on Onung’s ‘distinguished record as a visioner in tourism development, cultural heritage promotion, and socio-economic transformation across the world.

The letter which was signed by the President of AITEC-World, Ambassador Dine Bouraima, continued: “Over the years, your groundbreaking initiatives have not only showcased Africa’s rich tourism potential to the world but have also empowered countless communities through innovative tourism-driven economic models. Your leadership, creativity, and commitment to Africa’s image on the global stage have set benchmarks for excellence in the sector.”

Spelling the role of the special advisor, the letter said Onung’s experience and  wealth of knowledge, network, and  experience will be invaluable in guiding the strategic direction and ensuring that the association’s programmes deliver transformative impact across the world. It further said: “We are confident that your service in this capacity will further inspire innovation, strengthen our advocacy for tourism-led economic growth, and contribute significantly to AITEC–World’s vision for a united, prosperous, and competitive tourism world.”

The National Institute for Hospitality and Tourism (NIHOTOUR) hosted the leadership and members of the Hotel Owners Forum Abuja (HOFA) at its Headquarters in Abuja, in a meeting aimed at strengthening collaboration, clarifying regulatory responsibilities, and charting a path for joint growth in Nigeria’s hospitality sector.

The delegation, led by HOFA President Mr. Emeka Ezekwesili, was received by the Director-General of NIHOTOUR, Aare Dr. Abisoye Fagade, FIMC, alongside senior management of the Institute.

At the meeting, NIHOTOUR painstakingly explained the provisions of the NIHOTOUR Establishment Act 2022 and the 2025 Regulations, underscoring its role as Nigeria’s apex training, certification, and regulatory body for hospitality and tourism professionals. Dr. Fagade clarified that NIHOTOUR’s mandate does not involve registering hotels or physical establishments, which remains within the purview of other agencies.

Rather, NIHOTOUR registers and certifies the alter egos of the industry—the operators, personnel, and professionals whose skills and competencies directly shape service quality, safety standards, and customer experience in Nigeria’s hospitality ecosystem.

“Our responsibility is to professionalize the sector by ensuring that those who run hotels, manage guest relations, cook in kitchens, or serve as tour operators are adequately trained, certified, and globally competitive,” Dr. Fagade stated.

“This is about people, not just places. Hotels do not run themselves—people do. And it is these people we are committed to upskilling, accrediting, and empowering in line with the law.”

The interactive session also focused on identifying areas of support that NIHOTOUR can extend to HOFA members in Abuja, especially in capacity building, staff certification, and professional development.

Both parties agreed to establish a Joint Implementation Committee to drive the resolutions reached at the meeting and ensure effective follow-up actions.

The visit underscores NIHOTOUR’s commitment to engaging industry stakeholders, fostering compliance, and advancing its vision of building a world-class hospitality and tourism workforce for Nigeria.

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Professor Wasiu Babalola, a professor of hotel management, forensic accounting and audit was today, August 9, in Lagos elected to chair Standards Organisation of Nigeria’s (SON) National Technical Committee on Tourism and Related Services. Key roles of the committee include: to identify the standards the tourism industry needs; participate fully in their development, and also champion their implementation.

Speaking during the inauguration, the Director General of SON, Dr. Ifeanyichukwu Nonso Okeke, represented by Engr. (Dr) Lekan Omoniyi, acknowledged the Standardisation Conference for Tourism in Lagos and other joint initiatives between SON and the tourism industry laid the groundwork for the takeoff of the National Technical Committee on Tourism and Related Services. He said tourism is not just about leisure or travel, but also storytelling. His words: “It is the story we tell the world about who we are, our identity, our culture, our spirit. It is the heartbeat of our heritage, the rhythm of our festivals, the warmth of our hospitality, and the beauty of our diverse landscapes. Across the world, nations have discovered  the transformative power of tourism. It creates jobs, attracts investment, empowers communities, and opens the gates of cultural diplomacy. And yet, all this is only possible when there is trust—trust in the quality, safety, and professionalism of the services a nation provides. That trust is built on one word: standards.”

The director general  went further  to point out the necessity and importance of standards in the hospitality and tourism industry: “Without standards, there is no assurance. Without assurance, there is no confidence. And without confidence, there is no growth. Nigeria is a country rich in natural wonders and cultural treasures, from the majestic Zuma Rock  to the vibrant Osun-Osogbo Festival, from the tranquility of the Obudu Mountain Resort to the bustling energy of Lagos nightlife. We are not lacking in attractions. What we must now perfect is our delivery. And that is where the SON comes in.

“As the nation’s custodian of quality, SON is entrusted with the responsibility to develop, promote, and implement national standards that uplift the quality of life and the competitiveness of our industries—including tourism and its related services. But we know that the most relevant, impactful standards are not written by bureaucrats in boardrooms. They are born out of collaboration with those who live the realities of the industry every day, that is, you. This national technical committee is not ceremonial. It is a living and functional foundation. And its success rests on three critical responsibilities that I urge each of you to take to heart.”

 “You have been chosen to be torchbearers for a tourism sector that has the potential to transform our economy, enrich our people, and reposition Nigeria on the global map. Your work will play a crucial role in driving progress and contributing to the success of President Bola Ahmed Tinubu’s 8-point agenda, particularly in areas such as economic diversification, job creation, and infrastructure development. As you establish national standards for the tourism sector, you will be defining the future of our industry. You will determine how our hotels are run, how our tours are delivered, how our heritage is preserved, and how the world experiences Nigeria. When these standards are adopted and implemented, they will bring about improvement and excellence, ultimately benefiting our businesses, youths, and the nation as a whole,” Dr. Okeke added.

Mrs. Kehinde Daniel will serve as the deputy chairmen of the committee.

Central Bank of Nigeria (CBN) Governor Yemi Cardoso has described the Heritage Voyage Return (HVR) project currently being championed by Nobel Laureate Profeesor Wole Soyinka as a masterstroke that would help woo the Diaspora back to Africa and grow tourism in the continent. Cardoso said this at a historic parliamentary session held at the Legislative Chamber of the Federal District in Brasília, Brazil, while delivering a keynote address in support of the Heritage Voyage of Return Project, a cultural and economic diplomacy initiative being spearheaded by Professor Soyinka.

The event took place as part of President Bola Ahmed Tinubu’s state visit to Brazil, under the theme Brazil – Nigeria: Heritage, Dialogue and Future, and was organized by the Oduduwa Heritage Home Brazil in collaboration with Parliamentarian Gabriel Magno.

Cardoso praised the Heritage Voyage of Return Project as a “perfect masterpiece idea” strategically positioned to reconnect the African Diaspora with the continent, describing it as a bold and timely initiative that aligns with Nigeria’s broader economic and cultural vision.

“This is a significant and strategic move. The Heritage Voyage of Return is more than just a cultural initiative—it is an economic catalyst. It will attract the diaspora back to Africa and ultimately boost foreign exchange inflows to Nigeria,”Cardoso stated.

He commended the dedication of Mrs. Abike Dabiri-Erewa, Chairman of the Nigerians in Diaspora Commission (NIDCOM), and Otunba Biodun Ajiboye of the National Institute for Cultural Orientation (NICO) for their unwavering commitment to the project, noting that their efforts are instrumental in bridging cultural and economic relations between Nigeria and its diaspora communities.

Cardoso also offered high praise to the international coordinators of the project, Mrs. Carolina Morais and Mr. Ajoyemi Osunleye. He said: “After speaking with Ajoyemi and Carolina, I was fully convinced. They are exceptional individuals, true ambassadors of both Nigeria and Brazil. We are indeed lucky to have such a powerful couple leading this initiative alongside Professor Soyinka.”

The CBN Governor underscored the deep-rooted historical and cultural ties between Nigeria and Brazil—especially among Afro-Brazilian communities in Lagos and Bahia—highlighting shared traditions such as carnivals, cuisine, architecture, and spiritual heritage. He recalled his own past efforts to formalize sister-city relations between Lagos and Salvador, Bahia, a vision he believes is now more attainable than ever.

“Today, there’s an unprecedented level of commitment between our two Presidents—President Lula and President Tinubu. With direct flights now connecting our countries, the time for action is now,” Cardoso affirmed.

He further spotlighted institutions like Lagos State University’s Centre for Afro-Brazilian Studies (LASUCATHS), which currently trains over 600 students in Portuguese and fosters cultural exchanges with Brazilian academic institutions.

He concluded: “This is not just about economics—it is about shared identity, culture, and strategic partnership. If we can’t achieve this now, with all the pieces aligned, then we have only ourselves to blame. Let us seize this moment to build a future of mutual growth, cultural pride, and unity.”

The session was part of a broader cultural diplomacy effort aimed at deepening Nigeria–Brazil relations through heritage, education, tourism, and creative industry collaborations.

Julia Simpson, WTTC President

The world’s biggest names in travel and tourism set to take to converge in the Eternal City. The World Travel and Tourism Council (WTTC) has unveiled the first wave of headline speakers for its milestone 25th Global Summit in Rome, which includes a glittering line-up of some of the most influential figures shaping the future of the sector.

From the 28 – 30 September, the Eternal City will play host to a gathering of global business leaders from across business, government, and media, as the Global Summit returns to Europe in partnership with the Italian Ministry of Tourism, ENIT (the Italian national tourist board), the Municipality of Rome, and the Lazio Region.

Taking place at the iconic Auditorium Parco della Musica, the event will set the stage for high-impact debates and bold commitments on the issues defining Travel and Tourism.

From the game-changing potential of AI to shaping the future of a sector that generates 10 percent of global GDP.

The first confirmed speakers include:

Minor Hotel Group, Founder & Chairman, William E. Heinecke
Virtuoso, Founder & CEO, Matthew Upchurch
Trip.com Group, CEO, Jane Sun, CEO
TBO.Com, Co-Founder, Gaurav Bhatnagar
Diriyah Company, Group CEO, Jerry Inzerillo
MSC Cruises, Executive Chairman of Cruise, Pierfrancesco Vago
Arsenale Spa, CEO, Paolo Barletta
IC Bellagio, CEO – Sole Founder, Andrea Grisdale
The Bicester Collection, Chair & Global Chief Merchant, Desiree Bollier
Marriott International, CEO, Anthony Capuano
Visit California, President & CEO, Caroline Beteta
Google Inc, Head of Retail & Travel, EMEA Partnerships Solutions, Christie Travers-Smith
InterContinental Hotels Group, Global CEO, Elie Maalouf
Amadeus, President: Travel, Decius Valmorbida Menezes
VFS Global, Founder, Founder & CEO, Zubin Karkaria

Other speakers include:

Indian Hotels Company, CEO, Puneet Chhatwal
Microsoft, Global Managing Director – Travel, Transport & Hospitality Industry, Julie Shainock
OMRAN Group, CEO, Hashil Al Mahrouqi
Terme & Spa Italia, President & Owner, Massimo Caputi

During the Global Summit, WTTC’s current Chair, Greg O’Hara, Founder and Senior Managing Director of Certares Management LLC (“Certares”) will pass the torch to Manfredi Lefebvre, Chairman of Heritage Group and co-chair of luxury travel company Abercrombie and Kent – one of the most recognised names in Travel & Tourism.

Julia Simpson, WTTC President & CEO, said: “We’re thrilled to have such a distinguished group of speakers already confirmed for our Global Summit in Rome.

“The Eternal City provides a perfect backdrop for a Summit where the world’s Travel & Tourism leaders will gather to innovate, collaborate, and drive a decade of exceptional, sustainable growth.”

Minister of Tourism, Daniela Santanchè, who will also be addressing delegates at this year’s Global Summit said: “The names confirmed so far reaffirm the absolute prestige of the world’s largest tourism event: the WTTC Global Summit will be a historic moment that will offer enormous opportunities in favour of large investments in Italy, so much so that a special focus with Invitalia is dedicated precisely to this issue”.

Greg O’Hara, Founder & Senior Managing Director, Certares, and WTTC Chair, added: “The WTTC Global Summit has evolved into the most influential gathering in Travel & Tourism, bringing together the people and ideas that shape our sector’s future. Rome will be a launchpad for the next decade of growth, innovation, and collaboration.

“I’m honoured to host my final Summit as Chair alongside such an extraordinary line-up of leaders, as we work together to ensure Travel & Tourism continues to drive prosperity and connect cultures around the world.”

Manfredi Lefebvre, Executive Chairman of AKTG, Abercrombie & Kent and Crystal Cruises and WTTC Chair-Elect, added: “As we gather in the heart of Rome, we are reminded that the future of Travel & Tourism is not just about destinations, but about the connections we forge and the experiences we create together. This summit marks a pivotal moment for our industry; it is an opportunity to embrace innovation and resilience, ensuring that we not only thrive but also leave a lasting legacy for future generations.”

More speakers and headline sessions will be announced in the coming weeks, with the programme set to tackle the most pressing challenges and exciting opportunities for a sector that generates millions of jobs, drives economic resilience, and connects communities across the globe.

Victoria Crown Plaza (VCP) Hotel has been a key player in Nigeria’s hospitality industry for 18 years, standing as a beacon of luxury and quality amidst a volatile economic landscape. Renowned for its impeccable services and world-class facilities, VCP has consistently maintained its four-star rating, offering a blend of comfort, elegance, and

Authenticity that continues to set it apart from competitors.At the heart of VCP’s enduring success is its Chief Executive Officer, Emeka Ofor, a hospitality expert with a commitment to integrity and quality. Unlike many competitors who overstate their offerings, Ofor has been upfront about the hotel’s true status as a four-star establishment delivering genuine four-star services.

“We’ve been transparent about who we are,” Ofor stated in a recent interview. “Victoria Crown Plaza offers the space, amenities, and service you would expect from a four-star hotel anywhere in the world. Our focus is on exceeding guest expectations and creating memorable experiences.”

Every aspect of VCP is designed to meet the needs of discerning travelers. The hotel offers some of the largest room sizes in the country, starting at 44 square meters and reaching up to 300 square meters for its presidential suite. Each room features high-end furnishings, including 7×6 king-size beds with premium memory foam mattresses, Bosch wine bars, and a private sitting lounge.

The hotel’s facilities include a state-of-the-art gym, spa, swimming pool, and top-tier conference rooms. business travelers are particularly drawn to VCP’s high-speed internet, powered by Starlink, which ensures seamless connectivity.

“Our internet bandwidth is among the fastest, catering to business travelers who rely on uninterrupted access,” Ofor noted. “Coupled with personalised concierge services, we make every stay safe, comfortable, and productive.”

Running a four-star hotel in Nigeria’s current economic climate is no small feat. The devaluation of the Naira has made it difficult for hotels like VCP to charge rates that align with global standards. While four-star hotels worldwide charge $250 to $300 per night, VCP’s rates are often limited to $120 due to market constraints.

“The challenge is significant,” Ofor admitted. “But we’ve remained committed to our standards. Our guests deserve the best, and we deliver, regardless of the circumstances.”

Victoria Crown Plaza’s enduring reputation is built on three core principles: authenticity, quality, and integrity. With a track record of hosting high-profile guests, including former CEOs and dignitaries, the hotel has solidified its place as a trusted name in Nigeria’s hospitality sector.

“Victoria Crown Plaza is not just a hotel; it’s a promise of luxury and reliability,” Ofor emphasized. “We’ve adapted to challenges without compromising on the quality of our services, and that’s what keeps our guests coming back.”

Victoria Crown Plaza stands out as the ideal choice for travelers seeking authentic four-star services, offering spacious rooms, luxurious amenities, and world-class facilities. The hotel is renowned for its unwavering commitment to quality, consistently maintaining high standards even amidst economic challenges. Whether for business or

Leisure, guests enjoy premium connectivity, personalized services, and an experience that seamlessly blends comfort and sophistication.

Victoria Crown Plaza continues to shine as a testament to resilience and dedication in Nigeria’s hospitality industry. With nearly two decades of excellence, it remains a prime choice for travelers seeking genuine luxury and unmatched service.

Ahead of FESTAC Africa 2025 celebration, which is slated to hold in Accra, Ghana, between September 21 and 27, 2025, the world will witness the first ever Africa’s cross border carnival parade put together by Motherland Beckons, the organisers of IPADA Initiative, in collaboration with FESTAC Africa 2025.

It is a two-day carnival parade, holding between September 18 and 19, with the procession beginning from Nigeria enroute Accra, Ghana. According to the organisers, the cross border carnival will parade through Lagos (Nigeria), Cotonou (Benin Republic); Lome (Togo) and Accra (Ghana).

It further noted that it will be the biggest ever street party to hold on the soil of Africa and across three countries. It is a cultural tourism extravaganza that will feature among others African cultural arts, traditional music, culinary, costumes and dance from different African countries.

The procession, which is tagged; Carnival for The Unity of African People, is according to the organisers, “indeed going to be an epoch making event, and everyone is invited.”

The cross border carnival is designed to herald and culminate in the grand celebration of FESTAC Africa 2025 (Festival of Black and African Arts and Culture), holding in Accra. ‘‘It is definitely going to be the biggest road show, cultural festival, with a cross border carnival that will elucidate trans-border interactions, inter cultural exchange and celebration of life,’’ noted the organisers.

Stating further, ‘‘it is time to experiment and experience Africa like never before. Come dance to African beats and music. Come see what makes Africa tick and different, as the vibrant carnival train moves from one coastal Western African country to another in grand style with flatbed trucks, comfortable air-conditioned buses, live drumming, dancing, and colourful costumes, along with good music, food, and fun at every rest areas.

‘‘The rest areas along the way will feature music, food, and great vibes. Musicians, dancers, and tourists from across Africa can join the carnival trains at the different rest areas in Cotonou, Lome or Accra.’’

It also noted that one of the star performances in the two days event, will be the appearance of B.A.D Gang (Bikers with Attitude and Determination), the largest biking club in Africa. Other bikers clubs that will feature in this cultural tourism fiesta that is aimed to unite Africa, through tourism and creative arts, are; Ace Bikers, Metallic Bullridez, Alimosho Biking club and Loud Night Biking Club.

Besides, motor sport will be encouraged on the route, as the organisers disclosed that people can come with their cars on parade on the carnival route, however, such participating cars will be registered and pay a token to be part of the fun.

FESTAC was first celebrated in 1966 in Dakar, Senegal and later in 1977 in Nigeria. It generated a lot of buzz for Nigeria and attracted a number of development, including the building of the National Arts Theatre that was used for the event and FESTAC Town in Lagos, a housing estate that accommodated the various artistes and participants and officials of the festival.

Motherland Beckons’ IPADA Initiative, an activation by Otunba Wanle Akinboboye, who is the Founder and President of La Campagne Tropicana Beach Resort, made its grand entry last year, with the enactment of 10 days celebration that featured among others carnival procession, Business Unusual, empowerment programme for women and youths, musical concerts and culinary treats from across Africa.

President Bola Ahmed Tinubu is the Grand Patron, Chief Host and Global Ambassador of IPADA Initiative (Mass movement of people), which is designed to attract Blacks in the Diaspora and lovers of Africa to reconnect with their roots, Motherland, to visit and explore its cultural tourism and business potentials be part of the development of the continent.

Lagos and Abuja are serving as gateways to Nigeria and Africa, with Nigeria as the hub. This year’s event is expected to begin in November and spans December, with La Campagne Tropicana Beach Resort in Ibeju-Lekki, Lagos, as the venue.