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Ade-John thanks Tinubu, hands over tourism ministry to Musawa

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Immediate past minister of the tourism ministry, Lola Ade-John, has thanked President Bola Tinubu for what she described as ‘the opportunity to serve Nigeria as the Honourable Minister of Tourism.’

Ade-John (right) with the minister, Hannatu Musawa, during the handover of the tourism management to the Arts, Culture and Creative Economy ministry, at the Federal Secretariat Complex, Abuja, Monday

This is further as Ade-John formally handed over the now disbanded Federal Ministry of Tourism to the minister of Arts, Culture, and Creative Economy, Hannatu Musawa, last Monday, at a brief ceremony in Abuja.

It would be recalled that at last Wednesday’s meeting by the Federal Executive Council (FEC), the decision emerged for the scrapping of the newly-created Ministry of Tourism and to merge it with the Arts, Culture and Creative Economy ministry

The discarded tourism ministry was created by President Bola Tinubu only last year on assumption of office.

The Presidency, in a statement Wednesday, announced a cabinet reshuffle in the President Tinubu administration, creation of two additional parastatals, appointment of seven new ministers, reassignment of 10, as well as, the discharge from the cabinet of five others, including Ade-John.

A statement by the Presidency thanked the outgoing members of the Federal Executive
Council ‘for their service to the nation while wishing them the best in their future endeavours.’

According to the statement, Tinubu then charged the newly appointed ministers as well as their reassigned colleagues to see their appointment as a call to serve the nation.

Tinubu added further that ‘all appointees must understand the administration’s eagerness and
determination to set Nigeria on the path to irreversible growth and invest the best of their abilities into the actualisation of the
government’s priorities.’

Meanwhile, one of the ministers affected in the restructuring, Ade-John has expressed her ‘sincere gratitude’ to Tinubu for what she described as ‘the opportunity to serve Nigeria as the Honourable Minister of Tourism.’

According to Ade-John, in a letter addressed to Tinubu, Friday, her time at the office was ‘a profound honor to work toward a thriving tourism sector under the Renewed Hope Agenda, with a focus on sustainable, community-centered tourism.’

She further thanked the First Lady, Mrs Oluremi Tinubu, Nigerians and staff of the ministry, describing her tenure as ‘a privilege to contribute to this administration’s goals.

“My heartfelt appreciation also goes to Her Excellency, the First Lady, for her steadfast encouragement and her dedication to promoting tourism as a key driver of national pride and unity. Her support has been a tremendous source of inspiration.

“II am deeply thankful to the people of Nigeria and to the hardworking staff of the Ministry, whose dedication made our achievements possible. Thank you, Mr. President, for your trust. It has been a privilege to contribute to this administration’s goals, and I remain committed to Nigeria’s progress,” the former minister wrote.

Meanwhile, during a brief ceremony at the office of the Arts, Culture and Creative Economy ministry, Federal Secretariat Complex, Abuja, the immediate past and pioneer minister of the tourism ministry, Ade-John formally handed over her parastatal to Hannatu Musawa, as directed by the Federal Government.

Musawa is expected to oversee the newly-merged ministry which also houses Arts, Culture and Creative Economy, with tourism now a department under the new structure.

Musawa’s first major assignment could see her presiding over an earlier scheduled stakeholders’ validation on the draft tourism on Saturday, November 2, in Lagos.

The meeting along with another one between the then tourism ministry and leadership of the Federal of Tourism Associations of Nigeria (FTAN), scheduled by the former minister have already suffered postponements very what the ministry attributed to paucity of funds.

However, while the one with FTAN leaders has been postponed indefinitely, the other involving the tourism review committees is expected to hold with Musawa in attendance.

Ogidi family announces burial plans for late matriarch

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Family of member of the Association of Nigerian Journalists and Writers of Tourism (ANJET), Chinyere Ogidi, has officially announced the much-awaited burial plans for its late matriarch, Princess Ukachi Ogidi.

The late Princess Ezinne Justina Ukachi Ogidi

The late Princess Ezinne Justina Ukachi Ogidi died in July 2024, aged 85.

A joint statement released by the family of Nze Simon Ejimaduekwu Ogidi and late Eze Anyawuchukwu Odirichukwu Royal family fixed January 3, 2025 for the burial of the late matriarch at her hometown in Imo State.

The statement personally signed by her first son, Nze John Onyejiajuonwu Ogidi also provided further details of the funeral ceremony of the matriarch to include funeral rites and procedures to be followed.

“With profound sadness and deep loss, the family of Nze Simon Ejimaduekwu Ogidi, and late Eze Anyanwuchukwu Odirichukwu Ruling House, announces the arrangements for her funeral ceremony/interment. Princess Ezinne, Justina Ukachi Ogidi was a loving mother, grandmother, great grandmother, aunty and an accomplished quintessential woman whose legacy will continue to inspire all those whose lives she touched.

“Her departure has left a deep void, but we are comforted by the overwhelming support from friends, well-wishers, and the general public.

“We hereby announce that the interment/funeral ceremony of our mother will take place on Friday, 3rd January, 2025. This will be a solemn moment as we lay her to rest and celebrate a life dedicated to service, leadership, and humanity.

“Further details, including the schedule of rite of passage programs and venues for her burial activities, will be announced by the Burial Committee in due course.

“The family, alongside the Committee, is working to ensure that all arrangements will reflect according to rite of passage of her Royalty and the magnitude of the legacy she left behind.

“For those who wish to send condolence messages, we kindly request that scanned copies of these messages be forwarded https://www.forevermissed.com/princessezinneukachijustinaogidi-nee-odirichukwu/about. Your expressions of sympathy and support will be greatly appreciated.

“We take this opportunity to thank everyone who has shown us love, compassion, and strength during this time of bereavement. Your prayers and support mean more to us than words can express.

“May Princess Ezinne, Justina Ukachi Ogidi’s soul, rest in perfect peace, and may her legacy continue to shine bright in our hearts. In Jesus’ name, Amen,” the statement read.

Cabinet reshuffle: FTAN calls for purposeful leadership in merged ministry

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Umbrella body of industry operators in the country, the Federation of Tourism Associations of Nigeria (FTAN) has called for purposeful leadership within the newly-merged Ministry of Arts, Culture, Tourism and Creative Economy.

FTAN President, Mr Nkereuwem Onung

The Federation which made the call in a statement signed by its President, Mr Nkereuwem Onung, Thursday, follows the surprise scrapping of the recently-established Ministry of Tourism and its subsequent merger with that of Arts, Culture and Creative Economy, in a cabinet reshuffle announced by the Presidency at the conclusion of the Federal Executive Council (FEC) meeting, held, Wednesday, in Abuja.

Lola Ade-John

Describing the federal government’s decision as a ‘rude shock,’ the FTAN president, however, emphasised the need for ‘a passionate, creative, and purposeful leadership within the newly-formed ministry’ as a way forward.

According to the Federation, in the statement, while it acknowledges the complexities involved in this merger, ‘it also recognises the interconnectedness of tourism, arts, and culture as vital components of a singular industry, the abrupt nature of these changes was unexpected.’

This is further as the Federation noted that the merger if positively exploited ‘presents a unique opportunity for a more integrated approach to development.’

“FTAN expresses surprise and concern regarding the recent merger of the newly established Ministry of Tourism with the Ministry of Culture, Arts, and the Creative Industry, now forming the Ministry of Culture, Arts, Tourism, and Creative Industry.

“This significant decision, announced by President Ahmed Bola Tinubu, also includes the removal of Lola Ade John as the minister, leaving her as the immediate past minister.

“The news of this merger and the minister’s removal came as a rude shock to us. However, we believe that this government’s decision is not a misplaced priority.

“The convergence of these sectors under one ministry presents a unique opportunity for a more integrated approach to development.”

Continuing, Mr Onung, therefore, urged the new leadership of the new ministry to imbibe ‘a deep understanding of the industries,’ in addition to possessing ‘a vision that inspires collaboration and innovation,’ in order to achieve desired goals of the government, just as it expressed enthusiasm to work with the new body in realising these objectives.

“If the government is genuinely committed to the growth and promotion of these sectors, it is imperative that the new leadership not only possesses a deep understanding of the industries but also a vision that inspires collaboration and innovation.

”FTAN looks forward to engaging with the government in a constructive dialogue to ensure that the merged ministry fulfills its potential in revitalising Nigeria’s tourism and cultural sectors.

“The federation remains committed to advocating policies that will foster sustainable growth and development in these crucial areas,” Onung said.

NATOP, Ipada Initiative commit to growing inbound tourism

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Nigeria Association of Tour Operators (NATOP) and the Ipada Initiative have restated their commitment towards growing the country’s inbound tourism, and related businesses.

Speaking during a familiarisation tour of the La Campagne Tropicana Resort in the Ikogun area of Lagos, last weekend,
NATOP’s President, Mrs Bolaji Mustapha, further disclosed that her members were ready to step up in the task of promoting local destinations, starting with the Ipada Initiative, which also includes the Ipada Carnival billed for later this year..

Mustapha who said at the the resort’s Pabirikoto Conference Room venue of the press briefing, Sunday, reiterated NATOP’s commitment to enhancing tourism in Nigeria through a healthy synergy with the Ipada management.

According to her, the move is aimed at encouraging the association’s members towards the selling Ipada Initiative, including the forthcoming Ipada Carnival across world.

She said, also the meeting provided crucial information to stakeholders towards effectively promoting Destination La Campagne Tropicana.

The NATOP President opined that the crucial role of tour operators in ensuring the success of this cultural event include: Promotion and Marketing: Customized Tour Packages: Logistics and Planning: Cultural Education and Interpretation: Collaborations with Local Businesses: Visitor Management and Crowd Control: Health and Safety: Feedback Collection and Event Improvement.

She further noted that tour operators play crucial role in event logistics, enriching cultural experiences, and attracting diverse audiences, added that they also show expertise in driving visitor’s engagement and showcase Nigeria’s rich heritage, while prioritising members’ interests.

She advised the members to exploit strategic marketing of the Ipada Carnival as a global destination, collaborating with organisers, as such development aiming at making the people financially stable.

She explained this could be achieved through the creation of independent content, building packages, and selling the destination beyond the carnival itself.

“NATOP remains fully committed to supporting the Ipada Carnival and working closely with all stakeholders to make this event a lasting celebration of Nigerian culture.

We look forward to contributing our expertise to make the carnival a resounding success, both for the community and for our members,” she noted.

Dignitaries who graced the tour included: Honourable Idris Aregbe, the Special Adviser to the Governor on Tourism, Arts and Culture; Kerens Hendrickson, Managing Director of Ancilliary and Loyalty Services, Malaikair; Mr. Nkereuwem Onung, President of the Federation of Tourism Associations of Nigeria (FTAN), as well as, the Chairman, Victoria Crown Plaza Hotel, Emeka Mba, amongst others.

Remarking while welcoming the group, Otunba Wanle Akinboboye Founder La Campagne Tropicana and initiator of the Ipada Initiative, urged tour operators ‘to start work today, but the focus must be on your creativity.’

Although re-echoing the Presidency’s strong interest in the event, Otunba Akinboboye informed that Kano State would take part fully in the carnival.

2024 NTT Summit & Expo to firm tourism, transportation synergy, as event gets Dec. 3 date

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This year’s edition of the highly-anticipated National Tourism Transportation (NTT) Summit & Expo, the 7th in the series, will prioritize implementation of vital communiques from the previous six editions of the annual business meet, as it seeks to further deepen synergy already established between the tourism and transportation sector players in the country.

Speaking during a media briefing, in Abuja, Friday, to announce the event, Chief Abiodun Odusanwo, the National President Institute for Tourism Professionals of Nigeria (ITPN) and Chairman Inter-Ministerial Committee for NTTS 2024, explained that the urgent implementation of these communiques will form the priority of the seventh edition of the summit in Abuja.

This is as Chief Odusanwo disclosed further that tge implementation will effectively equip operators with the leeway to play their respective roles in the most appropriate ways that guarantee the best economic benefits and further ensure growth and development for the country.

Chairman, Inter-Ministerial Committee for NTTS 2024, Chief Abiodun Odusanwo (left) with the Minister of Tourism, Lola Ade-John during a courtesy visit to her office in Abuja over the forthcoming summit, Thursday

Organised this year under the theme of; ‘Tourism, Transportation Connectivity: Accelerating The Synergy for National Economic Development,’ the event is billed fo run from Tuesday 3 through to Wednesday, December 4, at the Velodrome, Package ‘A’, of the M.K.O. Abiola National Stadium in Abuja.

The annual NTT Summit and Expo which began in 2018 following Federal Government’s desire to deepen synergy and interconnectivity between tourism and transportation sectors of the economy has grown to become one of the most anticipated events on the business calendar of the country, as private and public sector operators in the industry have already kicked off moves to secure participation space at the gathering in Abuja.

According to the Inter-Ministerial Organizing Committee chairman, other critical thematic areas of focus at the summit include; Encouraging Massive Investment in Waterfront Properties, Resource and Etiquette Training, as well as; Ensuring Professionalism and Improved Customer Service Delivery at Nigerian Airports through the Eradication of Unwholesome Practices.

Other sub-themes, according to him, are: Connect and Explore: Trusted Travel Hubs for Seamless Journey; The Relevance of Directional Information Signs in Tourism Transportation Operations; The Role of the Nigerian Customs Service in the Effective Implementation of the African Continental Free Trade Agreement (AfCFTA).

Chairman, Inter-Ministerial Committee for NTTS 2024, Chief Abiodun Odusanwo (second left) leading a delegation of his members on a courtesy to the Minister of Tourism, Lola Ade-John (second right) in Abuja over the forthcoming summit, Thursday

Similarly, the matter of ‘Artistic Collaboration and Partnership within the Tourism Transportation Sector,’ along with others are expected to form other sub-themes of the summit in Abuja.

A guideline also released by the Inter-Ministerial committee chairman at the briefing revealed that as part of programmes lined up for the 2024 edition of the summit, the traditional Host City Walk will take place on Saturday, November 30, with participants starting the race from the Old Parade Ground, Area 10, Garki Abuja.

“This is intended to give participants the opportunity to build the vigour and strength that will see them through the two-day event.

“The Summit and Expo events will come up with paper presentations, discussion sessions as well as the exhibition of products and services by delegates and participants at the Summit and Expo.

“In addition, B2B and G2B sessions will also feature in the two-day event that promises to be fulfilling,” the committee chairman stated.

On the exhibition’s content, Odusanwo disclosed that it will seek to create a platform among stakeholders at both national and international levels, as well as, public and private sectors ‘to interact in a serene atmosphere with customers and investors leading to a healthy understanding of the connectivity and operational ease of cooperation between the two industries and to most importantly overcome impending challenges and hurdles of the tourism transportation inter-connectivity.’

“It is to further provide the platform for operators in the aviation, road, railways, maritime, and those within the hospitality and tourism value chain and within the confines of national and international operations, to showcase their products and services to consumers, business membership organizations and to the regulatory agencies,” the ITPN President explained.

The now 7 year-old NTT Summit and Expo is a multi-industry business forum which has remained public-private sector-driven since its inception in 2018, is also expected to feature an awards and investiture forum for this year’s edition.

“It has been sustained with the collaboration and partnership between critical operators in the tourism and transportation service sector, financial and insurance companies, air, road, rail and marine transport operation facilitators, non-governmental organisations (NGOs), corporate organizations, including those from the oil and gas sectors, national security operatives, international organizations, the diplomatic Community in the country.

“Indeed, the 2024 National Tourism Transportation Summit and Expo is a must attend event for key industry players, companies’ CEOs, associations, decision makers, where the platform and opportunities are made available to interact and meet with international regulatory and policy setting bodies, and investors to showcase and market their products and services

“The Summit and Expo has an Award and Dinner/Gala Nite which comes up on Wednesday, 5th December, 2024 at the same venue of the Abuja National Stadium, during which the Tourism Transport Fellowship inductions of deserving practitioners, key players and critical stakeholders of the industry.

“It is instituted to recognize and foster excellence in the Travel-Tourism, Hospitality and related fields of operations critical to the sector.

“The induction allows the industry to recognize those individuals, organizations and events that have gone over and above board to offer superior tourism transport experiences. The investiture is meant to encourage the individuals and organizations to keep providing the diverse range of high-quality tourism transport services so that tourists keep coming back year after year.

“Following on from the induction and investiture session is the Gala Night under an environment of absolute quietude and decorum for attendees of the 2024 Tourism Transportation Summit and Expo.

“This is meant to offer leisure moments to participants, guests and visitors to the Summit and Expo in an informal environment to refresh cool off with sumptuous meals refreshing drinks as well as socialize; an integral aspect of tourism and hospitality which Nigeria and Nigerians are well known for.

“The Summit and Expo will be rounded off with the Abuja City Tour on Thursday, December 5, 2024,” Odusanwo disclosed.

Established to be the largest domestic and international gathering, bringing together over 1,500 business leaders, high level investors, top notch-policy makers in Nigeria, Africa and around the world, the NTT Summit & Expo is an all-inclusive interactive discourse event aimed at stimulating deals and transactions across the untapped synergy opportunities in the Nigerian tourism and transportation space.

The event annually attracts the collaborative participation and involvement of relevant Ministries, Departments and Agencies (MDAs) of government on the one hand, and all the components of the Organized Private Sector (OPS), as well as non-governmental organisations (NGOs) and members of the diplomatic community, on the other.

This year’s National Tourism Transportation Summit and Expo follows on the heels of and in line with the Renewed Hope Agenda of President Asiwaju Bola Ahmed Tinubu’s administration resolve which seeks to create a framework and clear policy guideline on the need for a symbiotic synergy between transportation, particularly, aviation, with tourism.

“The policy guideline is also projected to place the transportation sector on a high pedestal of socio-economic growth for a purposeful and positive dynamic impact on the people through the institutionalization of a resilient and sustainable economic base for transportation and tourism that will benefit the present and future generations of our dear country, Nigeria,” the organizing committee chairman said.

Lagos committed to using tourism to drive economy, foster peace, says Benson-Awoyinka

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[By VICTOR NZE]

Lagos Government has restarted its commitment towards using tourism as a tool to forster peace and drive its economy.

Making the disclosure, Friday, during this year’s World Tourism Day (WTD) celebration in Lagos, Commissioner for Tourism, Arts, and Culture, Mrs. Toke Benson-Awoyinka, further urged the private sector to leverage on the industry in order to promote peace and unity in the country.

The WTD, as recognised by the United Nations (UN), is commemorated annually on September 27 across the world by countries, with the theme for this year’s edition being; ‘Tourism and Peace.’.

The event in Lagos which held at the Muri Okunola Park, Victoria Island, featured interactive panel discussions on the theme ‘Tourism and Peace,’ as selected industry stakeholders discussed connections between tourism, peace-building, and economic growth.

Exhibition stands also displayed artisanal products and cuisine, alongside live performances of traditional music, reflecting the cultural diversity of Lagos, and Nigeria.

This year, Lagos Government organised the event in collaboration with the Sterling Bank Plc, which was made free for attendees at the park venue.

Speaking in her welcome address, the commissioner Mrs. Benson-Awoyinka underscored the powerful role tourism portends as a catalyst for fostering peace, adding that the Lagos Government has also recognised this and is committed to using the sector as a tool to achieving target goals in the state.

“The tourism sector serves as a powerful catalyst for fostering peace. As visitors from around the world explore different lands, meet new people, and experience diverse cultures, they engage in an exchange that promotes mutual respect, tolerance, and friendship. It is this spirit of shared humanity that can turn tourism into an engine for peace and reconciliation, as it opens hearts and minds to new ways of thinking, living, and coexisting.

“In Lagos, we are not only committed to promoting tourism as an economic driver, but also as a tool for fostering peace.”

Describing the theme for this year’s celebration as ‘timely and significant,’ the commissioner enjoined private sector operators to reflect on how tourism, beyond being a tool for economic development, serves as a bridge for peace, understanding, and unity among people and nations.

According to Benson-Awoyinka, Lagos as a dynamic hub of culture and commerce, understands the power of tourism in building not only an inclusive society but a peaceful one.

“Today, as we mark this global event, we reaffirm our commitment to ensuring that tourism remains a force for good in our society.

“Looking ahead, we are excited about the future of tourism in Lagos. We are constantly exploring innovative ways to make tourism more inclusive, sustainable, and peaceful. Through our continued efforts, Lagos will not only remain a key player in the global tourism landscape but will also stand as a city that exemplifies how tourism can promote peace.

“As we engage in today’s discussions, exhibitions, and cultural displays, let us remind ourselves of the vital role we all play in using tourism as a means to bring peace to our communities and our world,” the commissioner stated.

On the tourism ministry’s decision to partner with Sterling Bank for the WTD celebrations, the commissioner explained that it was informed by the latter’s ‘long term commitment to sustainable development.’

She, however, praised the collaboration with Sterling Bank as a testament to the power of partnerships in driving the growth of the tourism sector.

The commissioner explained that with the joint effort, the state hopes to strengthen the narrative of tourism as a path to peace and reconciliation, demonstrating how tourism can create opportunities for sustainable development while bringing people closer together.

“I would like to once again thank Sterling Bank for their unwavering support and commitment to promoting sustainable and responsible tourism. I would also like to thank everyone here today for your contributions to the tourism sector in Lagos.

“Our partnership with Sterling Bank emanates given the long term commitment of the bank to sustainable development, and its support for initiatives that leverage tourism’s potential to create peaceful and prosperous communities”, she added.

WTD 2024: FG reaffirms commitment to promoting peace, driving economic development through tourism

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Federal Government, through the Minister of Tourism, Lola Ade-John has reaffirmed Federal Government’s commitment to using the sector to promote peace and forster understanding, in addition to driving economic development in the country.

Speaking at the grand finale of the 2024 World Tourism Day (WTD) celebrations in Abuja, which held inside the Exhibition Pavillion, opposite Radio House, Garki, the minister stated that the sector has a major role to play in the task of advancing national and global peace efforts, which, she noted, aligns with President Bola Ahmed Tinubu’s Renewed Hope Agenda for national prosperity.

The WTD, as recognised by the United Nations (UN), is commemorated annually on September 27 across the world by countries, with the theme for this year’s edition being; ‘Tourism and Peace.’.

According to the minister, beyond its traditional economic contributions, ‘tourism brings people and cultures together, helping to dissolve prejudices and build mutual respect,’ just as she emphasizes that, in today’s world, where divisions are more pronounced, the industry can serve as a bridge to foster harmony.

“Tourism is more than an industry; it is a pathway to peace and reconciliation,” the remarked.

Further referencing projections Ifrom the World Travel and Tourism Council (WTTC) which showed that Nigeria’s tourism sector is set to create 2.6 million new jobs in the coming decade, contributing N12.3 trillion to the economy by 2032, Ade-John noted that while these figures illustrate immense economic potential, ‘the true power of tourism lies in its ability to foster unity, break down barriers, and support inclusive growth.’

“Every interaction between a visitor and a host is an opportunity to build bridges of understanding. Our goal is not only to promote Nigeria’s beauty and culture but to leverage these experiences to create a peaceful and prosperous nation,” the minister stated.

She outlined a series of strategic actions so far undertaken by her office geared towards unlocking the full potential of Nigeria’s tourism sector.

“The Ministry is focused on driving sustainable development through a robust National Tourism Policy in collaboration with the Nigeria Economic Summit Group and the Tourism Development MasterPlan, which are both being revitalized under the leadership of His Excellency, President Bola Ahmed Tinubu. A key component of this plan is the reactivation of the Presidential Council on Tourism, aimed at providing the leadership and framework necessary to steer the industry forward.

“Efforts are presently ongoing to embrace digital transformation within the tourism industry which involves leveraging technology to improve Nigeria’s tourism infrastructure, including the creation of a comprehensive tourism database, website, mobile app, and virtual tours.

“These initiatives, supported by private sector partnerships with companies like Cavista Holdings, are designed to make Nigerian tourism more accessible and appealing to global audiences while empowering the country’s tech-savvy youth.

“The ministry is placing emphasis on reinvigorating Nigeria’s tourist attractions, such as the Obudu Mountain Resort and Yankari Game Reserve, through collaboration with state governments. These partnerships, focused on infrastructure development and investment, aim to enhance visitors’ experiences while stimulating local economies.

“Through initiatives such as the EcoGenesis Incubator Series, the Ministry is committed to skills development and entrepreneurship, providing opportunities for Nigerians to fully participate in the benefits of tourism. These efforts are directly tied to reducing poverty and fostering peace within communities, addressing some of the root causes of conflict.

“There is also the ongoing process to integrate tourism into Nigeria’s education system, an initiative designed to foster a deep appreciation for cultural heritage from an early age.

“In collaboration with the Ministry of Education, the inclusion of tourism and history subjects into the national curriculum ensures that future generations understand the significance of Nigeria’s rich cultural landscape, helping to promote both tourism and national unity,” said the minister.

Continuing, the minister assured that sustainable tourism, which respects local communities and the environment, is central to her Ministry’s Agenda, noting that ‘by promoting eco-friendly travel, Nigeria can protect its natural treasures while fostering a sense of pride and ownership among its citizens, leading to more peaceful and harmonious communities.’

Reflecting on Nigeria’s tourism potential, the Honourable Minister reaffirms the country’s commitment to using tourism as a force to drive development and growth in the society.

“By fostering international partnerships, preserving cultural diversity, and creating opportunities for marginalized communities, Nigeria’s tourism sector is poised to make significant contributions to both national development and global peace-building efforts.

“Our tourism industry is growing at an incredible rate. With President Tinubu’s visionary leadership and our collective efforts, we have an unprecedented opportunity to leverage this growth not just for economic gain, but for peace and prosperity.

“Let us move forward with the understanding that every journey, every interaction, can be a step toward a more peaceful and united world.”

Ade-John, therefore, enjoined all industry stakeholders, including, those at the various tiers of governments, private enterprises to the local communities, to ‘work together in building a tourism industry that promotes peace, fosters development, and uplifts the most vulnerable among us.’

The Friday grand finale was preceded by a Road Walk, earlier Thursday in Abuja.

The WTD Road Walk which had kicked off from the Old Parade Ground Area 1, in Abuja, Thursday morning, was declared open by the minister, and involved staff of the Ministry of Tourism alongside other participants drawn from its agencies, including those at the National Institute for Hospitality and Tourism (NIHOTOUR), Nigerian Tourism Development Authority (NTDA), Federal Capital Territory (FCT) Tourism Department.

Others who participated at the event included members of private sector operators’ groups like the Federation of Tourism Associations of Nigeria (FTAN).

The grand finale also featured Goodwill Messages delivered by dignitaries including; the First Deputy President of FTAN, Alh. Badaki Aliyu, who represented the federation’s President, Mr. Nkereuwem Onung, as well as the Chairman, FTAN Board of Trustees (BOT), Alh. Munzali Dantata.

The WTD celebration’s event which held inside the Exhibition Pavillion, opposite Radio House, Garki, in Abuja was coloured by cultural performances by the FCT cultural troupes.

WTD 2024: FTAN celebrates private sector for sustaining Nigeria tourism, advancing peace initiatives

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Federation of Tourism Associations of Nigeria [FTAN] congratulates its members on the occasion of 2024 World Tourism Day (WTD) billed for Friday, September 27, just as the group hailed their contributions towards sustaining the sector in the face of a myriad of challenges.

The WTD is celebrated globally as recognised at the United Nations. The theme for this year’s celebration is; ‘Tourism and Peace.’

According to the President of the association, Mr Nkereuwem Onung, during a virtual media briefing, held Wednesday, ahead of the event in Nigeria, this year’s theme ‘underscores the crucial role that the tourism sector plays in promoting cultural understanding and fostering reconciliation across the globe.’

Mr Onung further affirmed that the survival of the country’s travel and tourism sector is a testament to the resilience of the private sector players who have surmounted difficult challenges, including inclement operating, in continuing to drive the industry till date and contribute its quota to the sustenance and development of the Nigerian economy.

World tourism day logo with famous tourist landmarks elements illustration

This is also he recognised ‘the powerful impact travel can have in bridging cultural divides, facilitating dialogue, and nurturing peaceful coexistence.’

“In a world often challenged by conflict and misunderstanding, tourism serves as a beacon of hope, encouraging respect for diverse cultures and promoting unity within communities.

“World Tourism Day is not merely a celebration of travel; it is a celebration of our collective potential to build a more peaceful world.

“Our members are vital to this mission, creating opportunities for cultural exchange and understanding that transcend borders,” he stated.

The FTAN leader used the occasion of the occasion to encourage its diverse members to engage in activities that align with this year’s theme, as well as, ‘reflect on the significance of this day and to continue championing the values of peace, understanding, and reconciliation in their practices.’

“From organising events to fostering dialogue between tourists and local communities, there are countless opportunities to promote peace through tourism.

“We invite everyone in the tourism sector to reflect on the significance of this day and to continue championing the values of peace, understanding, and reconciliation in their practices.

“Together, we can harness the transformative power of tourism to create a more harmonious world,’ he said.

Onung, however, expressed concern over the current lack of synergy between public and private sector operators under the current administration, noting that aside from the occasional appearances of the Minister of Tourism at select events, ‘little progress has been made.’

This is just as he lamented the absence of concrete measures to elevate tourism to a standalone ministry, a goal long advocated by stakeholders.

“This is not the tourism industry we envisioned when the ministry was established, and it is disheartening to see the aspirations of many go unaddressed,” he remarked.

Onung reiterated his call for collaboration among the leadership of the Ministry of Tourism, the Nigerian Tourism Development Authority (NTDA), and the National Institute for Hospitality and Tourism (NIHOTOUR).

This is further as he emphasized that meaningful and profitable growth in the tourism sector ‘can only be achieved through cooperative efforts.’

“Let us all commit to working together to build a vibrant and impactful tourism industry that promotes peace and understanding for the benefit of all,” he stressed.

Fielding questions by the tourism press, the FTAN president who noted that there has been little progress made at the public sector level in advancing the country’s tourism sector over the last two decades, said a blueprint is needed which should clearly state the roles and terms of engagement between the government and the private sector operators for the much-talked about inclusivity.

On the subject of collaboration and inclusivity, the FTAN president insisted on a proper working document or template defining roles and terms of engagement and participation by all parties in the Nigeria tourism ecosystem, which he added, was crucial to jumpstarting the process of recovering grounds lost in the past due to what he described as ‘bad leadership.’

“Besides this, we have been waiting for that working document to be able to establish a proper framework of engagement with government by us at FTAN representing the private sector.

“We are celebrating the resilience of these individuals who have survived these challenges and defied the odds in prevailing over the security and infrastructure challenges to remain in business,” Onung stated.

‘Tourism is business,’ as Lagos Govt woos investors for sector’s development

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[By VICTOR NZE]

Managing Director of Sterling Bank Plc., Mr. Abubakar Suleiman, has stated that tourism is a business venture that also requires investment in order to raised standards for expected returns to flow in.

Remarking after a tour of notable culture and tourism assets located on the Lagos Island axis of the state conducted by the state’s Commissioner for Arts, Culture and Tourism, Mrs Toke Benson-Awoyinka, Wednesday morning, the Sterling Bank chief maintained the private sector is set to mine the sector’s business opportunities for job creation, economic empowerment and also project Lagos and Nigeria in the proper perspective.

The Lagos commissioner had conducted the Managing Director of Sterling Bank Plc, Mr. Suleiman along with the Director General, National Commission for Museums and Monuments (NCMM), Mr. Olugbile Holloway on a tour of key culture and tourism destinations on the Island, including; the Onikan House, J.Randle Centre for Yoruba Culture, the National Museum, and the Freedom Park on Inner Marina.

“Tourism is also a business. The way you grow tourism is the way you grow arts and culture and the creative industry and that is to make sure that there is enough resources to invest.

“It is only when you have invested that you can then raise standard that people from all over the world can see and be willing to come here.

“If you go on this tour and you see the incredible wealth and history that is hidden, that is just waiting to be put out there, you will understand that there is a lot of business opportunities for job creation, and to also project this city and this country in the right light. That is what we are trying to do,” Suleiman said.

According to the Sterling Bank boss, his financial institution is exploring opportunities in the tourism industry, which, he added, explains the rationale for the tour of key tourism and culture assets in the state.

“As we go long, we imagine ourselves providing funding to those who are trying to grow tourism, invest in hospitality, invest in hotels, invest in the transport that connect them.

“And in some cases work with museums and monuments and ensure that we can preserve this thing in a form that is not just for our enjoyment, but also for the future generation,” he stated.

On his part, Director General of the NCMM, Mr. Holloway harped on partnership between the state and federal governments, as according to him, ‘ss far visitors are concerned, they don’t have any business knowing whether it is state or federal. They just want to come and enjoy themselves.’

Holloway noted that the federal government now needs to showcase Lagos state as a destination.

“The National Museum itself is a national monument. By partnering with Lagos state we can make the national museum a tourist hub in a wider ecosystem of cultural tourism. Onikan itself is a cultural hub.

“By working with the Lagos State government and incorporating the museum, it is obvious that gone are the days when you will say this is state, and this is Federal Government because as far visitors are concerned, they don’t have any business knowing whether it is state or federal. They just want to come and enjoy themselves,” the NCMM boss said.

Speaking earlier after the tour, the commissioner declared that the government is ready to partner with the private sector to grow tourism and culture in the state in changing the tourism and culture narrative of the state.

Explaining the decision for the tour, the commissioner said it was intended to ‘show
Lagosians, and to show the world the potential of Lagos tourism, the potential in showing off our heritage, and also of us telling our history, and not being told by other people.’

According to Benson-Awoyinka, the tour ‘is also to show our children that there is so much embedded in Lagos. There is so much culture, there is so much heritage. It is to showcase what you can do on a normal day in Lagos.

“Lagos state is about live, work and play, that is what have come out here to show you all,” the commissioner stressed.

Continuing, the commissioner stated another reason for the tour was to engage and commit the private sector players to buy into the Lagos tourism venture, as according to her, ‘government has no business being in business but would rather create a condusive environment for business to thrive.’

The commissioner added that the choice of Sterling Bank was reinforced by the fact the institution has a track record in the tourism industry, just as she disclosed that the company represented the private sector, while the NCMM stood in for the public sector.

She reiterated that collaboration between the state and the Federal Government was critical to the success of the tourism industry in the state.

“It is collaboration. Government is supposed to create an enabling environment for business. We are not supposed to be the ones doing the running of the tourism business. So, Sterling Bank is here, showing us what they have done and what they have done in that space to enhance and to boost tourism,” Benson-Awoyinka said.

The commissioner restated the readiness of the state government to collaborate with the organised private sector (OPS) towards growing the tourism and culture assets of the state, even as she assured providing a conducive environment for such partnerships to thrive.

“Lagos is open for business and Lagos is open to promote tourism. Lagos is open to showcase our arts and our heritage, our culture. We are in embedded with rich culture.

“We are going to create that enabling environment for all the businesses in Lagos, for collaborations, for people, for young people to thrive.

“If you look around us, we have demography of very young people who waiting out there seeking for us to hold up that arm, and we are ready for them now,” the commissioner stated.

Minister receives draft National Tourism Policy document, as validation kicks off

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Minister of Tourism, Lola Ade-John has formally received the Draft National Tourism Policy, a collaborative effort between her ministry and the Nigerian Economic Summit Group (NESG).

Minister of Tourism, Ms Lola Ade-John

The document was presented, Thursday, during a virtual meeting between the Ministry of Tourism and NESG officials.

The presentation comes barely three weeks ahead of a stakeholders’ validation meeting of various committee and sub-committee members involved in the review exercise.

The review of the National Tourism Policy project which commenced in April, this year, is expected to come to a conclusion by October 2024, with a presentation of the final document to the Federal Executive Council (FEC) scheduled for November, this year.

According to the tourism ministry, the presentation ‘marks a pivotal moment in Nigeria’s journey to harness the vast potential of its tourism industry, aligning it with global standards and sustainable practices.’

In her keynote address at the presentation ceremony, the minister emphasized the ‘transformative potential’ of the tourism policy, just as she further highlighted the strategic focus on sustainable tourism, community engagement, and diversification of tourism products as essential pillars that will drive economic growth, job creation, and cultural preservation in Nigeria.

“This draft policy is a testament to our collective dedication to repositioning Nigeria’s tourism sector as a key driver of economic diversification.

“We are committed to implementing frameworks that ensure accountability, foster green initiatives, and empower women and youth, thereby laying a strong foundation for the future of Nigerian tourism.

“The draft policy reflects a comprehensive approach, addressing critical areas such as digital transformation, sectoral synergies with aviation, immigration, and education, and resilience-building against global challenges.

“Stakeholder inclusivity has been prioritized throughout the policy development process, ensuring that the voices of all relevant sectors are considered,” the minister stated.

According to ministry sources, the next steps involve further consultations and validations to refine the document before its implementation.

Already, a meeting of the stakeholders has been scheduled for September 17 in Lagos for the validation of the document.

A letter to that effect signed by the Permanent Secretary, Ministry of Tourism, Mrs Ibiene Roberts, dated August 19 and sent to committee members, informed that the scheduled meeting aims ‘to ensure that the policy is comprehensive, practical, and aligns with the needs and perspectives of all relevant stakeholders in the tourism industry value chain.’

“The meeting also seeks to gather diverse input from both public and private sectors, identify any gaps and challenges, enhance the policy’s relevance to current and future needs, build consensus among stakeholders, and ultimately improve the quality of the policy document based on constructive feedback,” said Mrs Ibiene.

The presentation ceremony concluded with a commitment to continuous collaboration and dialogue among stakeholders to ensure the successful realization of the policy’s objectives.

The event also witnessed participation from top government officials, private sector representatives, and key industry stakeholders, all united in their vision for a thriving Nigerian tourism sector.